Energy is the work needed to get things from A to B.

If you want people to come along on your journey to B, you need a lot of energy.

STORYTELLING saves your energy !


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    With storytelling you avoid being ignored. Your ideas become impactful. You will BE SEEN!
    With storytelling you convince in speeches and presentations, you stay in MEMORY!
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    With storytelling you add a missing part to your products to make them SELL BETTER!
    With storytelling you remove tenions from negotiations. You IMPROVE YOUR CHANCES!
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    With storytelling you have all the confidence to ACHIEVE GOALS!
    With storytelling you stand out from the crowd in your LEADERSHIP style!

A place for the art of storytelling


using & learning

Stories get better when you create them together with others
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AI powered
Artificial intelligence speeds up the creation of your stories
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You can tell your stories directly and share them via social media
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Robert McKee, the world’s best-known and most respected screenwriting lecturer

“If you can harness imagination and the principles of a well-told story, then you get people rising to their feet amid thunderous applause instead of yawning and ignoring you.”

people moon

In 1961 John F. Kennedy inspired a nation with storytelling

1969 was the first man on the moon

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Do you also sometimes find yourself dozing away at presentations filled with numbers and facts? Are you saturated in long meetings at some point? What would you say if you could break these patterns? If your interest and attention is maintained and everyone reaches the goal of these meetings faster?

Have you also often experienced that you have eloquently convinced your audience with facts and figures, but nothing happens afterwards? You reached the audience on an intellectual basis. But a reason alone is not enough to really set them in motion.

In contrast to facts and figures, stories are often associated with sensory perceptions. Through these, large parts of the brain are activated. Stories therefore remain in the memory for a long time and set the desired movement into action.

Strong stories work on the human level. They shape our perception and thus determine our understanding of the world or ourselves. With strong storytelling skills you are not only well prepared for difficult situations, you also have the most sought-after soft skills.


Storytelling works through the brain

In 2006 Julio González Álvarez demonstrated the effect of concrete sensory words in the brain*

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#1 Founding stories
#2 Innovation stories
#3 Brand stories
#4 Future stories
#5 Strategy stories
#6 Success stories
#7 Value stories
#8 Inspiration stories
#9 Background stories
#10 Leader stories
#11 Customer stories
#12 Your stories

STORYTELLING creates trust and safety. With STORYTELLING you will move your organization.

what employees seek*

“I want to work in an organization with values and a purpose, answering societal issues. I want to be informed and empowered and be able to speak up. I want feel as I am heard. I want my ideas to be impactful.”

*Edelman trust barometer 2019

What use has STORYTELLING in your organisation?

Storytelling brings your organization to peak performance. Visions and goals are understood and efficiently implemented. Storytelling creates safety and gives stability or a new direction. Storytelling helps to pass on values, knowledge and principles of success. With storytelling you reach the hearts and minds of your colleagues, customers and all others. Storytelling connects and creates respect and trust.

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10weeks-Impact program

Peer-supported learning program for a peer group of 4-5 people on STORYTELLING. A mix of in-person and online learning. ~1 hour per week. Take small steps and get constant feedback from your peers to master the pivotal skill. Get your free peer guides.
Who is this program for?

This program is for managers, executives, employees, team leaders, learning and development leaders and anyone who enjoy a more collaborative, creative, human and productive way of communication. The storytelling supplements facts and figures to create a bigger impact of your communication.

How will this program help me?

Together with your colleagues, you dive deep into the art of storytelling. While crafting and presenting stories you learn to recognize and to apply stories. You also look for ways on how to create a culture of storytelling in your organization.

How will this program help my organization?

Through stories people can relate and bond easier to each other. You build the basis for strong networks powered by trust and by psychological safety. You create a shared identity and a feeling of belongingness. You boost key soft-skills, like creativity and emotional intelligence in the world of constant change.

How can I start in my organization?

Start small and invite first movers into the early peer groups. The program is self-guided based on step-by-step manuals for each week. Through discussions and constant feedback, your storytelling skills will improve. Use the stories for your communication, e.g. presentations, talent acquisition, innovation or cultural programs so others can see you, your impact and the outcome of the 10weeks-Impact program. Invite others to set up peer groups, and start another one for yourself

What resources are in this program?

In this program, you have access to the peer guides for each week. You also have access to the platform (account with a free plan), that will help you to find, to craft, to collaborate on and to share your stories.

What else does the platform have to offer? offers more advanced plans to ease the process of crafting and sharing stories. You gain access to a broader toolset for storytelling in the supplemental expert mode.


With STORYTELLING people trust you faster, are more generous and empathic. You win the hearts.

Get the magic of stories


Truly engage your audience.


Make your message stick for long.


Move people when facts and figures fail.


Get the career boost.


Reach your goals.

The STORYTELLING Platform - fireside-stories

Do you - like many others - also find it difficult to design, write or present stories for a particular occasion? Do you also think that you don't have the raw material for this, or no distinctive skills? But you could already imagine that stories would help you? Then use the platform. It helps you with these and many other points.

But before that: A story for everyday life does not have to be long. 200 words are often enough to cast a lasting spell on the audience. Besides, don't worry about the writing style. Your own words seem more authentic than an eloquent expression. Your writing style can be completely geared towards eighth- or ninth-graders. The simpler the words and the shorter the sentences, the faster and easier the story will be understood.

creation of stories: story idea, story interview, peer, communities, emotion explorer, images, variants, categories, audio files, briefings for freelancers or agencies, PDF export

Discover and read stories: feed, reading lists/audio player, search and filter function)

Share Stories: Social Media

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We believe that creating stories collaboratively works better. Not only that you get more perspectives (among others, to the target audience). You also get feedback if the story is strong. You can also test the story better.

AI powered

No, the artificial intelligence cannot yet create stories. For this it needs human creativity. Artificial intelligence supports the creative process**

** support depending on the plan
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Stories need to be told. Preferably directly. Or in social media.

What are you waiting for?
Start now!

Click on the button, register and get started with stories!

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About Us is a service of the Holger Laabs GmbH. Digging deep into innovation, strategy, culture, agility, I realized, stories can make them all work.

The challenges of our time need other means than those of the past. It requires leaders, pioneers, visionaries, and doers join forces to master the transformations of organizations, societies, countries, and continents. People seek psychological safety, a feeling of belongingness and want to understand how their work impacts the world. And stories deliver that.

Most of us default on facts and figures when presenting ideas or asking for change. We rarely use stories. Schools don't teach, how to tell stories and what impact stories create. But best leaders use stories all the time. It is their secret weapon. Before any argumentation starts, they analyze a situation through the lens of storytelling.

I find it should easy to create, to organize and to share stories for you. And it should be easy to comprehend stories for people you care about.

I want people to flourish and organizations to find new grounds in an ocean of uncertainty. I felt it was time to start a platform on storytelling. A place where you can craft and share stories. A place where you may find the needed inspiration, improve mindfulness and diversity of thought. I invite you to SIGN UP for a free account and to start exploring the power of stories.